Announcement from Petco
November 13, 2018:
"Since joining Petco as CEO earlier this year, I've seen first-hand just how special the bond between people and pets can be.
Here at Petco, pets are unquestionably part of our families. If you're reading this letter, chances are you agree. My 10-year-old lab, Yummy, is 75 pounds of pure love and I would do just about anything to keep him healthy, happy and by my side, tail wagging, for as long as possible.
That's why we're introducing new standards for nutrition at Petco.
Today, we're making a commitment to not sell dog and cat food and treats with artificial colors, flavors or preservatives—making us the first and only major retailer of pet food to take a stand against such ingredients. We'll start removing products that don't meet our new standards in January 2019, and complete the process by May.
We're raising the bar and stepping out ahead of the industry. Not because it's an easy thing to do, but because we believe it's the right thing to do."